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Simply Stated : Q&A with BCN VP Sales Michael Ginsburg

Simply Stated : Q&A with BCN VP Sales Michael Ginsburg

May 24, 2017
Simply Stated : Q&A with BCN VP Sales Michael Ginsburg

How can partners scope out new enterprise customer opportunities?

Knowing your own sweet spot and those of the providers you partner with allows you to home in on those areas where you are most assured of success. Staying on top of news and events, from both a technology and financial perspective really helps identify the movers and shakers in those target areas. Understanding what makes your key decision makers tick – what’s keeping the CIO up at night – puts you in position to search for new opportunities in places where they are seeking solutions to their challenges.

What are the most difficult questions partners face when introducing BCN solutions to customers?

The most common challenge is not about BCN in particular, but about the role an aggregator plays in general. “Why an aggregator? Why not take me direct to the carrier supplying the services.” In these cases, our partners have done the due diligence to know that BCN can solve the bigger issue facing the customer – how to effectively deal with multiple services at multiple locations. Most likely they are already dealing with multiple carriers and are inundated with multiple monthly invoices and myriad support teams with whom they have to work. With BCN these obstacles are eliminated.

Because BCN is totally carrier agnostic – with no network facilities of our own to push, and no commitments on our carrier contracts – the customer can rest assured that the solution we design is carrier agnostic and provides total transparency to the carriers selected."

What’s your favorite part about working at BCN?

BCN is a family. The average tenure of our employees is 10+ years and that brings a deep understanding of how best to address the unique needs of each partner and every customer.

Truly, BCN is big enough to matter, but small enough to care. In today’s business environment, this ability to be flexible and nimble when it comes to designing the right solutions is a game changer."

What is the newest solution or product you have?

BCN continues to expand upon its aggregation strategy with recent additions to our service portfolio including POTS services in the legacy Frontier and CenturyLink/Embarq territories. We are also expanding our reach in the broadband space to include AT&T wireless and new cable provider offerings.  Finally, a BCN SDWAN solution is on the horizon with launch expected in the 3rd quarter.

ABOUT MICHAEL GINSBURG

As Vice President of Sales, Michael Ginsburg is responsible for managing the BCN Channel Sales and Sales Support teams across the country.  His role includes overseeing the building of new strategic relationships and the overall growth of existing partnerships, contract negotiation, and partner support.  In February of this year he was recognized by CRN as a 2017 Channel Chief.

Ginsburg joined BCN Telecom in 2013 bringing over 16 years of channel sales experience working for both wireline and wireless carriers including Coast To Coast Cellular, Trans National Communications, and Westinghouse Communications.

Ginsburg holds a bachelor’s degree in Business Management from The Pennsylvania State University.

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